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The GarmentBrand Identity, 2023

The Garment is a Copenhagen-based fashion brand that celebrates the beauty of simplicity, offering highly crafted pieces designed to remain relevant for years to come. To reflect the brand’s timeless ethos, we created identity rooted in craftsmanship and meticulous detail .The wordmark, with precise details inspired by tailoring, features a dot between the two words as a mark of permanence and mindful pause, while the mirrored monogram captures the brand’s balance. Paired with an intentionally muted color palette and minimal typography, the identity comes together as an elegantly understated statement of quiet confidence.

CREDITS:
Agency: NR2154
Creative Direction: Jacob Wildschiodtz
Art & Design Direction: Elina Asanti
Design: Lynda Zhou
Motion Design: Lynda Zhou
Copywriting: Elina Asanti
Campaign & Content © The Garment

Lynda Zhou is a New York–based visual designer, she is currently crafting visual experiences at NR2154.

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